The Photonics Systems Group develops, produces and distributes high-precision system and process solutions for customer-specific laser applications in the photovoltaic, electronics and semiconductor industries worldwide.
As part of a corporate design relaunch, neckarfreunde was commissioned to develop the group’s umbrella brand strategy visually and communicatively in the product areas. Cohesion and synergy between the companies reflect the customer promise to deliver the best possible production solution in all areas of micromaterial laser processing.
Revision of the brand family
Colours + KeyVisual + Design elements + Claims
Design of company/product brochures